UI/UX Design & Branding
October 2014 - present
Traintracks is a startup in Beijing, China that produces a powerful real-time analytics tool that simplifies how people interact with big data.
Making it extremely easy for anyone on your team to create queries and get valuable insights within minutes, without needing to write a single line of code.
We've married a powerful state-of-the-art backend system with a beautiful, intuitively designed user interface to bring one of the world's most advanced web-based analytics platform to you.
We are a small team of 8 based in Beijing and I am working very closely with our back-end and front-end engineers to bring this platform to life.
I designed the Traintracks' software with the vision that analytics should be made simple enough for anyone to operate and understand.
**Traintracks is in it's early stages of BETA and most of the designs are highly confidential. Please be in touch to view a live demo.
May 2013 - October 2014
Lifesum is a Swedish digital health startup with the vision to make people healthier and happier by using applied psychology and technology. Founded in 2008 with headquarters in central Stockholm, the company is growing fast and was selected by Wired UK as one of Stockholm's 10 hottest startups.
To date, the Lifesum app has registered more than 4 million members, with 500,000 monthly active users and a growth rate of more than 10,000 new members per day.
Winning Team at Stockholm Startup Weekend
Health & Wellness Edition
BikifyUs is an app that rewards you for cycling.
Combining health & wellness with e-commerce, BikifyUs rewards you for the miles you've cycled with points which you can redeem for exclusive limited edition items at the BikifyUs e-store.
We designed the app to allow a seamless transition from a fitness tracker to an e-commerce platform with a lot of effort put into making the user experience as simple and engaging as possible. We've incorporated gamification principles within the app while keeping it sleek and classy.
UX / UI Design
2011, updated 2014
Fender is all about celebrating music and its artists. Unfortunately, the official Fender website does not reflect this.
The task was to breathe new life into the Fender Artists section of the website. Celebrating them, their music and at the same time highlighting the Fender instruments that these artists use. Bringing more traffic to their website as well to their online store.
UX / UI Design
Right Company was conceived at Stockholm Startup Weekend in May 2014.
It is a platform for people to be matched with companies that share the same values as they do. Many times, the biggest challenge in accepting a new job offer is not knowing what the company culture and environment will be like.
Right Company will be the platform where employers can be matched with future employees based on shared values and beliefs.
Illustration and poster design for the International Skating Union's Speed Skating Competition in 2013.
The competition was held in Singapore for the first time. I worked with the branding for the event, including participant t-shirt designs, printed materials, web banners, signage and more.
ROW stands for Rest of the World and the idea behind ROW Travels was to open up travellers eyes to the rest of the world, beyond travel guides, tourist spots, hop on hop off busses and expensive tours.
The ROW App is a platform where people can share their personal travel experiences, locals can create a guide of their city, and users could save places they would like to go on their own travel list.
Hyper Island Student Project
I worked mainly with branding, visual language and also producing stationeries and merchandise.
Unfold is a start-up idea, conceived by a few students in our Digital Media class that enables users to search, book and pay for dining out experiences.
We came in and assisted them with their brand identity, design guide, stationeries, merchandise as well as the UX / UI for the app.
We decided to give Unfold a bold, stylish and fresh identity, inspired by vintage design with a touch of modern minimalism.
A Hyper Island student project.
JoinRide is a service that provides a platform for people to connect and share car rides. The goal is provide a safe and secure platform for users to interact with one another, find car-pooling partners and reduce the cost of traveling, both financially and environmentally.
My role in this project is concept development, UX design and motion design.
UX Design Intern
North Kingdom, Stockholm