Depict.ai
(Dec 2023 - present)
Building a product that helps e-commerce managers be more data-driven in making merchandising decisions for their online stores.
Currently working on simplifying a complex onboarding and activation flow, transforming a 100% sales-led process to a self-serve one.
Mentimeter
(Jan 2023 - Jan 2024)
I led the redesign of Mentimeter’s self-serve purchasing experience to cater to their growing pool of B2B customers. We worked with Product-Led Sales (PLS) strategies and explored the possibility of applying machine learning to predict users’ purchasing behavior.
The goal was to be able to trigger personalized checkout flows, based on user data and behavior patterns, to optimize for conversion.
Curb Food
(Jan 2022 - Dec 2022)
I worked on designing and continuously iterating on the screens that cooks interacted with in our kitchens. Making sure orders are received, cooked and handed over to delivery riders in under 10 minutes.
Spotify
(Dec 2017 - Jan 2022)
The team where I was working at previously (Soundtrap) was acquired by Spotify at the end of 2017. I continued working on the Soundtrap product, collaborating with teams within Spotify to explore possible integrations between the worlds of audio production and publishing.
Soundtrap
(Dec 2015 - Dec 2017)
I joined Soundtrap early in their journey, as their 2nd design hire, to help the team build a browser-based audio production tool that enabled musicians to produce high-quality music without needing to learn the complexities of a traditional audio production software.
Lifesum
(May 2013 - Oct 2014)
I was Lifesum’s first full-time design hire in 2013. I worked on the iOS and Android app.
The app has gone through multiple iterations over the years. Here is a snapshot of how it looked like back in good old 2014.